Merchandise designs are, in some cases, related to science.
Time is an accounting and reckoning system. It is a mental construct, only. Entropy continually rearranges the ongoing moment, rendering the recent past unto history -- nonexistent, except to ongoing recall.
The future, ahead of the enfront, holds from minuscule risk to minuscule surprise, each second. The human imagination, forecasting within, is what we do to self-build the future, as a mental notion. That's long self-proven to each of us as certainly valid, since childhood, or since months earlier.
Often beautiful features of life are maligned as detrimental factors, to many persons. Maybe your reading this has changed that prevalence, somewhat.